Stop
Gambling
on your next sales hire
Before starting Field Line, I spent seven years as the senior sales leader inside a founder-led IT services firm. The owner was in every sales meeting. They'd been stuck at $10M for years. I built the system that took them to $25M, doubled client acquisition, and got the founder completely out of the sales process.
Now I help other founders do the same thing — starting with an assessment, typically 6 weeks, that tells you whether the constraint is the person, the role, the process, or the system. Clarity before you commit another 6–9 months.
Stop
Gambling
on your next sales hire
Before starting Field Line, I spent seven years as the senior sales leader inside a founder-led IT services firm. The owner was in every sales meeting. They'd been stuck at $10M for years. I built the system that took them to $25M, doubled client acquisition, and got the founder completely out of the sales process.
Now I help other founders do the same thing — starting with an assessment, typically 6 weeks, that tells you whether the constraint is the person, the role, the process, or the system. Clarity before you commit another 6–9 months.
Built from
real results
These aren't projections. They're what happened when a founder-led IT services firm stopped guessing about sales and started building from evidence.
The owner was in every sales meeting, including first discoveries. AEs were hired 2–3 at a time, churned every 6–9 months, and no one could tell whether the problem was the person, the role, or the process.
$10M → $25M
Revenue over seven years
52 → 108 Clients
Client count doubled
6 → 12 New Clients/Year
Net new acquisition doubled
20% → 65%
Win Rate
Closed more of what we pursued
6-Month AE Churn → 3+ Year Retention
System held, people stayed
30% Price Premium
No discounting. Ever.
Founder in Every Meeting → Zero
Complete removal from sales
That experience — translating a founder's growth intuition into a system the team could actually run — is what the Growth Decision Assessment is built on. The process is compressed. The discipline is the same.
The Real Cost of
uncertainty
You invest months before knowing whether a hire will work — and by the time you know, it's too late.
The Question That Keeps You Up
Is it the person, the role, the process, or the system? Without a clear answer, every hiring decision is a gamble — and it takes 6–9 months to find out if you were wrong. By then, the cost isn't just the salary. It's the deals that didn't close, the margin that quietly eroded, and the time you spent managing instead of building.
6–9 Months Lost
You wait months to discover whether a sales hire will work, only to find out too late that the problem wasn't effort or skill.
Unclear Root Cause
Stalled deals, failed hires, and margin pressure may not be about the person — but about unclear judgment and systems that only work when you step in.
Forced Back Into Sales
Without early clarity, every stalled deal pulls you back in. The thing you were trying to step away from becomes the thing that can't run without you.
At the end of the assessment, you don't get a report. You get the answers you need to make your next move with confidence:
What's Actually Holding You Back
Clear identification of whether your sales performance is limited by the person, the role, the system, or the market — backed by evidence from your real outcomes.
What Breaks When You Step Back
Documentation of where your judgment currently lives in the sales process, and what needs to be transferable before delegation can work.
What's Safe vs. What's Risky
Visual breakdown of which next moves carry real risk and which ones you can make with confidence instead of hope.
What Must Be True Before You Hire
Specific, observable conditions that must be true before your next sales hire or structural change has a reasonable chance of success.
Your Options and Their Tradeoffs
Scenario-based next moves with explicit consequences. We don't prescribe a single path — we give you the information to choose wisely.
get
Clarity
before your next hire
The Growth Decision Assessment is a paid, time-bound engagement designed to de-risk your next sales hire or delegation decision. In 6 weeks, you'll know exactly what's limiting your sales performance — and what it will take to move forward safely.
About
field line
I started Field Line after spending seven years as the senior sales leader at a managed IT services firm serving the Washington, D.C. area.
When I joined, the business had been plateaued at $10M for years. The founder was in every sales meeting. AEs churned every six months. By the time I left, the company had grown to $25M, the founder was completely out of the sales process, and the sales team had been stable for years.
I built Field Line to help other founders get that same clarity — before they make their next costly sales decision. I am an Executive MBA candidate from Duke University's Fuqua School of Business.
the essential
question
Can you confidently answer:
"If this sales hire doesn't work out, will I know whether the issue was the person, the role, my systems, or something about how we actually sell?"
If the answer is no — or if you're not sure — this assessment gives you the clarity to make your next move safely.